What I have built, and what changed.

Each of these is a real project: the problem the business had, what I built for it, and the difference it made once it was live. Numbers rather than adjectives, wherever I have them.

The metrics a broker could not buy

A brokerage could only see what its trading platform chose to report about its traders, which was not much and not the right things. Their own analysts had worked out what they actually needed to watch. This is the system that measures it, sitting between the broker and its clients without either side having to change how they work.

Read the whole story

A menu that changes without a print run

Cafés and restaurants kept their menus on paper, so changing a price meant reprinting everything and living with whatever was on the table until the next print run. Top Menu put the menu behind a QR code on the table — and behind that, a platform each business runs itself.

Read the whole story

Tell me what you are trying to build.

A paragraph is enough. You will get an honest answer about whether I am the right person for it, including the times when I am not.

Three fields. No budget question — we can work that out on the call.

A paragraph is plenty. What the business does, and what you want to be true that is not true today.

I use what you send here to reply, and nothing else — you are not added to any list. Or email me directly at hesamrad.dev@gmail.com.